当香港钟表销售不复往日辉煌“黄金国的末日”
Hong Kong was the Swiss watch industry’s No. 1 export market for more than a decade.
十多年来，香港一直是瑞士钟表业的第一大出口市场。
Not anymore. “It is the end of El Dorado,” Thierry Huron, founder of The Mercury Project, a Swiss watch and jewelry consultancy, wrote in an emAIl.
现在不是了。“这是黄金国的末日，”瑞士手表和珠宝咨询公司水星计划(The Mercury Project)的创始人蒂埃里·休伦(Thierry Huron)在电子邮件中写道。
With its tourism-driven sales dented by pro-democracy demonstrations in 2019 and then blocked entirely by a coronavirus-related ban on tourist arrivals, Hong Kong lost half its watch and jewelry sales between 2018 and 2021, according to the July edition of the Sell-Out Index, Mr. Huron’s monthly report.
根据休伦的月度报告《热卖指数》(Sell-Out Index)的7月号，其旅游业驱动的销售因2019年的民主示威而受到影响，又因与新冠病毒有关的游客入境禁令而完全受阻，香港在2018至2021年期间失去了一半的钟表和珠宝销售。
The report, based on the Hong Kong Census and Statistics Department database, showed the value of retail sales of watches and jewelry in the first half of 2021 totaled $2.5 billion. It was $5.7 billion during the same period in 2018.
这份基于香港政府统计处数据库的报告显示，2021年上半年钟表和珠宝的零售价值总计25亿美元。2018年同期为57亿美元。
CHAPTER 01And while the special administrative region’s seven million residents are among the world’s wealthiest and most voracious watch consumers, watchmakers and industry experts say the market may never recapture its former glory as an export destination and a re-export hub for watches bound for the mainland.
虽然香港有700万居民，是世界上最富有、胃口最大的钟表消费群体之一，但钟表制造商和业内专家表示，香港市场可能永远无法重获昔日的辉煌，不再是出口目的地和运往大陆的钟表的再出口中心。
In 2020, however, those same buyers, unable to leave China, redirected their spending domestically — lifting the country into the lead export spot, according to the Federation of the Swiss Watch Industry.
然而，根据瑞士钟表行业联合会(Federation of the Swiss Watch Industry)的数据，到2020年，这些无法离开中国的买家将支出转向国内，使中国成为主要的出口市场。
From January to July this year, exports to China totaled 1.77 billion Swiss francs, or more than $1.9 billion, a 63.7 percent increase over the same period in 2019. And exports to the United States, Switzerland’s No. 2 market, totaled 1.7 billion Swiss francs, a 26.2 percent increase over the 2019 period.
今年1月至7月，瑞士对华出口总额达17.7亿瑞士法郎（约合19亿美元以上），比2019年同期增长63.7%。对瑞士第二大市场美国的出口总额为17亿瑞士法郎，比2019年同期增长26.2%。
In contrast, exports to Hong Kong from January to July totaled 1.3 billion Swiss francs, a 24.1 percent decline from the 2019 period, putting it into the No. 3 position.
相比之下，1月至7月瑞士对香港的出口总额为13亿瑞士法郎，比2019年同期下降24.1%，位居第三。
While current events have reshaped the distribution picture in the short term, said Karine Szegedi, managing partner and head of fashion and luxury at Deloitte Switzerland, the long-term outlook will ride on “the purchasing power of the digitally savvy, wealthy and brand-conscious Chinese consumer; the opportunities afforded to them to buy luxury products domestically; and the increase in brands (both groups and independents) flocking to China either physically or virtually,” she wrote in an email.
德勤瑞士(Deloitte Switzerland)执行合伙人兼时尚与奢侈品主管卡琳·塞格迪(Karine Szegedi)表示，虽然当前事件在短期内重塑了分销格局，但长期前景将取决于“精通数码技术、富有、品牌意识强的中国消费者的购买力；他们在国内购买奢侈品的机会；以及越来越多的品牌（包括集团和独立品牌）以实体或虚拟的方式涌入中国”，她在电子邮件中写道。
CHAPTER 02“The liveliness of the Hong Kong market has not suffered; it just has become a little more local,” said Aurel Bacs, the celebrated auctioneer whose Bacs and Russo consultancy runs the watch department at Phillips.
“香港市场的活力并未受到影响，只是变得更加本土化了，”著名拍卖师奥雷尔·巴克斯(Aurel Bacs)表示。他所在的巴克斯与罗素(Bacs and Russo)咨询公司负责富艺斯的钟表部门。
“People tend to forget that prior to the protests and Covid, Hong Kong was always the No. 1 market for Swiss watches, which is incredible, considering only seven million people live here,” he added. “And last year it fell to No. 3 — with zero tourists. The spending power here is ridiculous.”
“人们往往会忘记，在抗议和新冠疫情之前，香港一直是瑞士钟表的头号市场，真令人难以置信，因为这里只有700万人口，”他还说。“去年，它跌至第三位——是在游客人数为零的情况下。这里的消费能力是惊人的。”
也 许 你 还 喜 欢
中译英 | 浪漫主义对理性主义的反抗
英文文学 | 福克纳小说中的少年形象分析
译典 | 知我者谓我心忧，不知我者谓我何求
上一篇：法拉第发电机为什么当成辐条却不能当成一条一条金属环 ...
下一篇：《纽约的一个雨天》：遇见对的人，恋一世的爱 |
窥视卡
雷达卡
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
千斤顶
照妖镜