不同国家的人，有着不同的脾气。中东人慢热；欧洲人追求质感；北美国家直白；南美洲则喜欢OEM办公，因为普遍英文不好；澳洲人则靠谱，稳…今日分享：五大洲的开发信撰写，需要注意哪些问题，别踩雷：
北美国家 （美国,加拿大,墨西哥等）
1. 开门见山
2. 认真+时间概念
3. 简单
4. PayPal
5. 企业邮箱not免费邮箱
6. We not I
开发信模板示例：
Hi Mr XX,
Good Day！
QUALITY IS OUR CULTURE
ABC Co., Ltd. ( one of the grey hAIr for LED more than 16 years. Our core competencies is A and B, our market is USA. Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.
Hopefully to be (your honest dealer and trustworthy supplier in China)
Blow is some of our best seller M/N 产品for your reference. We can accept payment by PAYPAL ( The easy way to pay money for American customers)
Pls don't hesitate to contact me anytime.
Tks &B.R
Smartsousou
欧洲人（英,法,德,意等）
1. 追求质量
2. 时间很重要
3. 安全感
4. 证书和销售后服务
开发信模板示例：
Hi XXXX,
ABC Co., Ltd. is LED Business Model in China. We had the honor to serve the 2nd big distributor/XXX公司in UK; XX公司in USA; XXX公司in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contract with you in case you need it, as honest dealer we never crook our customers.（安全感）
(TIME IS GOLD) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量,时间)
Below/Attachment is new items and some information about our best seller, our factory and certificate, hope we can have long term business with you in near future.
Tks&B.R
Smartsousou
中东客户
1. 喜欢大写+简单英文
2. 喜欢细节详尽一点邮件
3. 细节介绍公司和产品
4. 最好有直接插入产品图片和规格尺寸
5. 价格低
6. 慢热型
7. 品牌
开发信模板示例：
Dear XXX,
BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DO NOT HAVE ANY BUSINES.（用一种舒缓感觉拉近客户间的距离） We ABC Silicone 10 years Professional with Middle EAST Market, We Have served many of biggest company around the world such as A公司, B公司, C公司etc.（客户鉴证显示公司实力和产品质量）and we are top in condensation and addition cured silicone filed.
We trust you will like our quality and our service. We can offer you very perfect price with very nice quality. And also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Pls check it as follows---
Contact me if you need any help in China, and pls remember I am really hope we can be good friends even you don 't do business with us, pls remember this is Smartsousou
Ths & B.R
Smartsousou
南美（巴四,阿根廷,哥伦比亚,委内瑞拉等）
1. 英文不是很厉害,写简单一点单词
2. 喜欢提问的方式
3. 喜欢免费样品
4. 喜欢OEM
开发信模板示例：
H, Dear x×x,
Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery?（提问的方式投其所好）
So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information & FREE SAMPLE（免费样品投其所好）will be provided for your reference.
Hope to hear from you soon. Good Business Start Here!!
Tks & B.R
Smartsousou
澳洲客户（澳大利亚,新西兰等）
1. 认真爽快,乐于交朋友,对陌生人也经常一见如故
2. 价格:运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低。
3. 可靠性:供货商必须能长期保证产品的质量,交货及时并保持联络。
4. 灵活性:供货商能接受小批量订货
开发信模板示例：
Dear Mr. XXX,
It's really my pleasure to write this email and I hope even we don’t do business we can be good friend, as we realty like Australian people so much, as you are very nice, friendly and honest in your life and business, so hope we can be friend, my name is Smartsousou(外贸人的智慧搜索) from ABC Silicone, RTV Liquid silicone professional manufacture in China. And we got your information from Alibaba.
We trust that our quality and price will give you an edge over your competitors, So hope we can have long term business with you. Below is the our best seller RTV-123, pls check it hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.
Hope to hear from you soon.
Tks & B.R
Smartsousou
总结：大多数国家的人，都很注重时间观念，所以在发送开发信，尽量避免周五周六周日；而且，在开发信的内容细节上，如现在的斋月，开发中东就别长篇大论，言辞上稍加注意，别犯忌讳，这样能帮助你获取客户好感，赢得询盘订单。
补充一个新产品开发信模板：
1.新产品最好也是有针对性的发给不同客户的市场；
2．特色卖点也要结合当地市场的喜好,特色卖点一般最多不超过4个,以3个最佳,如果罗列太多的特色卖点就相当于没有重点突出,也会让客户感觉产品的真实性；
3. 最好附上图文并茂的图片,让客户更加直观的了解；
4. 如果产品款式很多,可以做成彩页以附件的形式发送,多角度的展示产品。
Hello Dear Igor,
This is Smartsousou(外贸人的智慧搜索) from xxx Silicone rubber Manufacturer more than 16 years.
Glad to know your information from website and know that you are a distributor of Wacker, right?
We are happy to share you our New hot selling Silicone A and B in UK, which are wonderful for climbing holds casting. As we know, more and more Americans love sports climbing. So, we are wondering if this kind silicone will be a good market in USA soon.
（新产品作为一种市场信息的分享给客户）
Competitive Advantage------
1.)
2.)
3.)
Data Sheet------（产品参数）
XXXXXXXXX
Any interested, free sample & price will be sent for evaluation.
想要开发客户，了解更多外贸资讯，可以关注我,我将持续为你输出外贸知识。
同时点击即可免费试用软件开发客户。
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